Rajasthan Royals is one of the oldest teams in the history of the Indian Premier League, and it has played in the tournament ever since its inaugural edition in 2008. Although they have won the IPL title just once, the team is also known for their consistent appearances in the tournament playoffs.
They won the IPL title in the inaugural season, defeating Chennai Super Kings in the finals by 3 wickets, where Yusuf Pathan was the Man of the Match. After winning the title, they had a slump for the next few seasons, as Rajasthan Royals did not make it to the playoffs till IPL 2012.
Following that, they made appearances in the playoffs during the 2013 and 2015 seasons, respectively. The team also received a two-year ban in a match-fixing case, where they missed the 2016 and 2017 seasons. Even in the IPL 2024 season, Rajasthan Royals reached the second qualifier of the tournament before losing to Sunrisers Hyderabad by 36 runs.
Social Media
Rajasthan Royals have made their presence known on various social media platforms, which has also helped them to make it among the top IPL teams in terms of social media followers.
With such a massive audience based on their combined social media platforms, Rajasthan Royals has undoubtedly been among the most popular IPL teams. The team is able to post-match updates along with squad announcements and much more on their social media platforms, which helps the fans connect with the team.
Sponsorships: Key Partnerships
Sponsorships play a vital role in helping any team in the Indian Premier League meet its finances. This is also the case for Rajasthan Royals, as the team has acquired a lot of sponsors in the last few years, which helps them to meet the finances during the IPL season. Moreover, their impressive performances in the tournament and popular players like Sanju Samson, Riyan Parag, and others playing for the team have helped to grow its social media and attract companies for sponsors.
Title Sponsors: Luminous
Luminous is the title sponsor for Rajasthan Royals in the current season of the Indian Premier League. You will be able to see the logo of the brand available on the front side of the team’s jersey. This logo is present on both the practice and match jerseys of the team, promoting the brand on the biggest franchise cricket league around the world.
Principal Partners
Principal partners also play an important role in the sponsorships of any team in the IPL, as the companies that joined hands with Rajasthan in the form of principal partners are as follows:
- BKT: BKT is a popular tire manufacturing company in India, which has partnered with various IPL teams along with Rajasthan;
- Neom: Neom is an investment company based in Saudi Arabia, and it has collaborated with this team during the current season;
- Jio: It is the leading telecom company in India, and it has partnered with several IPL teams, including RR;
- Red Bull: This is a popular energy drink brand around the world, and it has also joined the team’s list of principal partners. The company logo is present on the sides of the team jersey.
Associate Sponsors
Along with some principal partners, the team also has various associate sponsors for the current IPL season. Companies which have been an associate sponsor for the current season are as follows:
- UBON: This company is regarded for its products, such as speakers, neckbands, earphones, and much more, with various players from Rajasthan Royals being featured in its advertisements;
- Goel TMT: It is one of the oldest steel manufacturing companies in India, and it provides quality home-building solutions;
- Poornima University: This is a private university based in Rajasthan and has also been an associate sponsor for the team this season.
Official Partners
Rajasthan Royals has been able to give some consistent performances in the Indian Premier League, due to which a number of companies have been the official partners for the same in the current season. The list of the official partners for the team is as follows:
- Eatfit: This company is known for providing diet and healthy meal plans to users depending on their health goals;
- Dream11: It is a leading fantasy app for cricket and other sports, becoming an official partner for Rajasthan Royals and various other teams;
- Schneider Electric: The energy provider, spread across 100+ countries, became an official partner for the team this season;
- Bisleri: It is a very popular packaged drinking water company in India. It is also an official partner for this team;
- Movado: This company is a watch seller that provides the best Swiss-made watches, with various Rajasthan Royals players featured in its advertisements;
- EaseMyTrip: Your destination to book the next trip at the most affordable prices can be done through this company, which also joins the list of official sponsors;
- HMD: It is a phone company known for its better battery devices, and it has also become an official partner for Rajasthan;
- All Seasons: It is a liquor company that is widely popular in India, and it has also joined hands with RR as an official partner;
- Big Ant Studios: This is a gaming company that has partnered with various IPL teams and RR;
- Eternal Hospital: This is a hospital chain in Jaipur, regarded for its best medical facilities, and is also an official partner for the team;
- Fancode Shop: It is a merchandise partner for the team, allowing fans to buy the merchandise at the best price;
- PlayR: This is yet another merchandise partner for Rajasthan Royals, and it has partnered with various other IPL teams in the current season.
Exclusive Ticketing Partner: BookMyShow
BookMyShow has been recently announced as the official ticketing partner for Rajasthan Royals for the current IPL season. This means that you will be able to book tickets for Rajasthan’s home ground matches through the official BookMyShow website or mobile application. The company has partnered with the team on an impressive deal, which further helps them to generate revenue.
Business Operations and Financials
Sponsorships definitely play a vital role in helping the team meet its finances, but they are definitely not the only ways in which the team is able to generate revenue. There are several other ways in which Rajasthan Royals is able to receive income via various sources such as media rights, stadium ticket sales, merchandise sales, tournament prize money, and various others.
Media Rights
The media rights for the Indian Premier League were sold by the Board of Control for Cricket in India (BCCI) to Viacom18 and Star Sports Network. This deal was done at a whopping total of ₹48,390 INR, and the digital and television media rights for the tournament from 2023 to 2027 seasons were sold. Now, the BCCI keeps 40-50% of the media rights revenue every year, and the remaining portion is distributed equally to all the IPL teams, including Rajasthan Royals.
Sponsorship Revenue
Rajasthan Royals has been able to generate a good amount with the help of sponsorships, as the team has collaborated with various popular companies such as BKT, Dream11, Jio, Big Ant Studios, and various others. It has been reported that the sponsorship revenue generated by Rajasthan Royals in the IPL 2023 season was a massive total of 12.8 million USD. Although the figures for the current season have not been disclosed, it is being reported that the team could receive growth in the same.
Stadium Ticket Sales
The home ground matches of Rajasthan Royals take place in the Sawai Mansingh Stadium in Jaipur or ACA Stadium in Guwahati. When the matches are being played at the home ground, the stadium remains jam-packed, and the tickets are sold out quickly. A portion of the revenue generated from these ticket sales also contributes to the team’s earnings.
Merchandise Sales
Fans can also buy Rajasthan Royals merchandise through platforms such as Fancode Shop and playR, which are the team’s official merchandise partners. Some of the revenue generated by these companies through the sale of merchandise is given to the team, contributing to their income. Also, during the IPL season, the sale of these merchandise items increases to a great extent.
Prize Money
Over the past few seasons, Rajasthan Royals have been consistent performers in the Indian Premier League, and they have made appearances in the tournament finals two times. The last time they made it to the final was in the 2022 season, where they lost against Gujarat Titans by 7 wickets. This season, the team bagged 13 crore INR. With their consistent performances in the last few seasons, the team is also able to secure a chunk of the prize pool.
Recent Developments: SA20 and CPL
Rajasthan Royals franchise also extends to two other T20 Leagues, which include Paarl Royals in the SA20 League and Barbados Royals in the Caribbean Premier League. In SA20, Paarl Royals has played two seasons and been to the semi-finals in both of them. In the Caribbean Premier League, Barbados Royals has been the champions two times in the 2014 and 2019 seasons, respectively.
Conclusion
Overall, Rajasthan Royals can generate massive revenue with the help of multiple sources such as stadium ticket sales, merchandise sales, tournament prize money, media rights, and much more. Along with that, the team has been strongly popular on social media platforms, which has helped it gain sponsors from companies such as Jio, Big Ant Studios, Bisleri, and many more. Their extension over other T20 Leagues, such as SA20 and CPL, has also proven to be helpful to the team in increasing their revenue.
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