Punjab Kings, formerly known as Kings XI Punjab, has been one of the most underrated IPL teams in the tournament. The team has played for a total of 17 seasons in this tournament and was able to make it to the playoffs just two times.
Their first playoff appearance came in the team’s inaugural season, which is the IPL 2008 season when the team lost in the semi-finals against Chennai Super Kings. Following this tournament, the team’s slump continued, as they were among the bottom teams in the standings for various seasons till 2013.
They made it again to the playoffs in the IPL 2014 season, when the team finished in the second spot in the tournament. Kings XI Punjab lost the finals against Kolkata Knight Riders by just 3 wickets, and since then, they have not been able to reach the tournament playoffs.
Social Media
Punjab Kings has grown its presence on social media, which has helped the team to stand among the list of popular IPL teams. Let’s take a look at the followers of the team on their social media handles:
Therefore, the team boasts a good range of followers on their social media handles, which helps it to be among the popular IPL teams, despite their slump in the tournament. This has been possible due to the popular players such as Shreyas Iyer, Glenn Maxwell, and many more, who have been linked with the team for a few seasons. Having a stellar base when it comes to social media, the team has also been able to attract several sponsors.
Sponsorships: Key Partnerships
Sponsorships have played a vital role for the IPL teams in the tournament, giving them the necessary funds to help the teams enhance their experience in the tournament. Punjab Kings is also able to generate revenues with the help of sponsors, as various companies have cooperated with the team for IPL seasons. Also, the team’s popularity on social media platforms has also helped it to attract various brands for sponsorship purposes.
Title Sponsors: Dream11
Dream11, the popular fantasy app for Indian users, is the official Title sponsor for Punjab Kings in the Indian Premier League. The logo of this famous fantasy app is available on the front of the team’s jersey, and various team players have also been featured in its advertisements. Fans will be able to check out the brand’s logo, which is available on both the team’s practice and match jerseys.
Principal Partners
Various companies have worked with Punjab Kings as their principal partners for the current IPL season, which are as follows:
- BKT: It is a tire company that joined the list of principal sponsors for the team in the current IPL season;
- Jio: The popular SIM company among Indian users joined the team as a principal sponsor, having also partnered with other IPL teams;
- All Seasons: This is a packaged drinking water company that became a principal partner for Punjab Kings in the recent IPL season;
- Kent Mineral RO: The popular RO company is also a partner for this IPL team, as fans can watch its logo on the team’s jersey. The company logo is present on the front of the jersey;
- Hindware Italian Collection: This company provides Italian collections for baths and tiles, and has been a principal partner for the team in the current IPL season;
- Astral Pipes: This is a pipe company that has also joined hands with the IPL team to become its principal partner in the current season.
Associate Sponsors
A few companies have also been the associate sponsor of the Punjab Kings in the Indian Premier League. Let’s take a look at the list of associate sponsors for this team in the current IPL season:
- Lava: It is a popular phone brand and has also been the team’s handset partner in the current IPL season;
- Campa: This Indian soft drink brand also joined hands with the IPL team in the recent season, and fans can watch Campa’s drinks in the Pavillion area of the team;
- Avon Cycles: It is a popular cycle manufacturing company in India, and it became an associate sponsor in the IPL 2024 season.
Official Partners
Having a look at the popularity of this team across the IPL seasons, several companies showed their interest in being an official partner for them in the current season.
- Advance: This is an interior design company that became an official partner with the team in the recent season;
- Dazller: The Indian cosmetics brand also joined the list of the team’s official partners;
- Verka: This is a local brand based in Amritsar, Punjab, known for its dairy products, as it supports the team being an official partner;
- Timex: This company is a watch provider that allows customers to buy stylish men’s and women’s watches according to their price needs;
- PlayR: This is a merchandise company, which was announced as the global merchandise partner for Punjab Kings in the current season;
- Polaroid: This is also a merchandise company that has been announced as the team’s official fan merchandise partner;
- Fancode Shop: It is a popular platform among fans to buy team jerseys at reasonable prices;
- The Arena: This company is also a fan merchandise partner for the team, allowing fans to get their favorite team merchandise with ease;
- Six5Six: It is also a merchandise company that became an official partner of Punjab Kings in the recent season;
- Dude Me: At last, Dude Me also joined the list of fan merchandise partners of the team for the recent IPL season.
Exclusive Ticketing Partner: Paytm Insider
Paytm Insider is the ticketing partner for Punjab Kings throughout the IPL season. Therefore, fans can easily book tickets for the home matches of Punjab Kings using this platform or even its dedicated mobile application. Its smooth and stable interface will help users to book tickets for Punjab’s home matches in a few minutes before it sell out.
Business Operations and Financials
Punjab Kings has several sponsorship options available to them, which helps the team strengthen its finances. However, the sponsorships are not enough for the team to be financially stable in the Indian Premier League. Due to this reason, they can generate much more revenue with the help of sources like media rights, ticket sales, merchandise sales, and many more. Here, players can take a look at the income sources for this IPL team.
Media Rights
The IPL broadcasting rights were sold by the BCCI to Viacom18 and Star Sports Network for the IPL 2023 to IPL 2027 seasons. The rights of the tournament for these years were valued at a massive total of 48,390 crore INR. For each IPL season, the BCCI is able to keep 40-50% of the revenue generated from the media rights. And the remaining revenue is distributed equally to all the IPL teams. In this way, Punjab Kings can get a good amount with the help of media rights.
Sponsorship Revenue
Punjab Kings is also able to generate impressive revenue through sponsorship deals. The team has collaborated with various top companies like Dream11, Jio, Campa, and many more, which has helped it achieve financial stability. Before the IPL 2024 season, it was reported that the team generated 55 crore INR through sponsorships in the previous season, with an increase of 8-10%. Although the current season’s figures are unknown, it is expected that the team will receive another 8-10% increase in revenue.
Stadium Ticket Sales
All of the Punjab Kings’ home matches are played at the Maharaja Yadavindra Singh International Cricket Stadium, also known as the Mullanpur International Cricket Stadium. The stadium remains almost packed in the home ground matches of the team, and if the games are against popular IPL teams like Mumbai Indians, Royal Challengers Bengaluru, and Chennai Super Kings, the tickets are sold much earlier. The team can keep some of the revenue generated from the ticket sales while the remaining is used for improvement.
Merchandise Sales
The team also sells its merchandise across different platforms, such as Fancode Shop, Polaroid, The Arena, and various others, where players will be able to buy the team merchandise, such as t-shirts, caps, jerseys, and many others. The sales of team merch also increased during the IPL season, as fans are eager to support it in the matches. A portion of the revenue generated by the merch sellers is also given to the team, contributing to its revenue.
Prize Money
Punjab Kings has not been able to secure much from the tournament’s prize pool. Since they have been to the playoffs twice, with the last occurrence during the IPL 2024 season, they are not able to get the bigger chunks of the prize money. Being the runners-up of the IPL 2014 season, the team was able to take 10 crore INR from the prize pool, which is the highest they have received.
Conclusion
Punjab Kings, despite not being a popular team in the Indian Premier League, is able to generate a generous amount of revenue, with the help of the sponsorships. The team has partnered with several popular companies like Dream11, Jio, Campa, Astral Pipes, etc., for the current IPL season, as these companies help the team in its finances. Along with that, the team can generate revenues via media rights, stadium ticket sales, merchandise sales, and many more.
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