Mumbai Indians (MI) has been the most dominant team in the Indian Premier League, having played all of the IPL seasons. They have been five time IPL champions, winning the titles in 2013, 2015, 2017, 2019, and 2020 respectively.
Their first appearance in the finals came in 2010 when the team lost against Chennai Super Kings by 22 runs. By reaching the finals of the tournament and finishing at the second position, Mumbai Indians received a 5 crore INR prize pool of the tournament.
They went on to win their first IPL title against Chennai Super Kings in the IPL 2013 season, defeating them by 23 runs. Further, they were also among the only teams to win the IPL seasons consecutively, winning in the IPL 2019 and 2020 seasons respectively.
Mumbai Indians have been to the IPL playoffs 10 times and out of them, reached 6 times in the tournament finals. Their record in the finals has been impressive, with the team grabbing wins in five of the six finals they played.
Social Media
Being the five times IPL champions, the team has garnered a good fan base over their social media handles.
Mumbai Indians is also the third most followed team in the Indian Premier League, standing just behind Chennai Super Kings and Royal Challengers Bengaluru. The team’s fan base has been growing a lot due to their player connections and impressive performances in the Indian Premier League. This also plays a crucial role for the team to get sponsorships for the tournament.
Sponsorships: Key Partnerships
Mumbai Indians has been able to generate a lot of revenue from the sponsorships, which has played a crucial role in helping the team secure financial stability. Due to its immense popularity, the team has worked with various companies as sponsors, which includes both national and international companies. Such sponsorships have helped the team and company both to get the mutual benefits.
Here, we will be taking a look at the list of sponsors which are associated with the Mumbai Indians in the IPL 2024 season:
Title Sponsors: Slice
Slice is the title sponsor for Mumbai Indians, as fans can see its logo at the centre spot in the jersey of the team. The same will also be available on the practice kits of the team, allowing the fans to know about the brand. Further, it also helps Mumbai Indians to generate a good amount of money with the title sponsors.
Principal Partners: Slice and DHL
DHL is the principal sponsor of the Mumbai Indians in the Indian Premier League as the upcoming season approaches. Fans will be able to watch the company’s logo available to them on the official Jersey of the team, as the DHL logo is displayed at the back.
Global Logistics Partner: DHL
DHL has been the official logistics partner of Mumbai Indians ever since the IPL 2021 season. The team’s logo is present at the back of the player’s jersey, just above their jersey number, allowing the team to promote themselves on the match days and practice sessions of Mumbai Indians. With the help of its cooperation with the team, DHL is able to help them smoothly travel across the venues in the IPL season.
Associate Sponsors
There are various associate sponsors for Mumbai Indians, which have also proven to be helpful for the team’s financial development.
- Jio: The most popular telecom company available in India has been the team’s associate sponsor for a long time. Its logo can be seen on the jersey of Mumbai Indians;
- IDFC First Bank: It helps the team to strengthen their finance, with the help of its innovative financial services. The logo of the same will be available to the fans on the front side of the jersey;
- Skechers: It is the official Kit partner for the team, and interested fans can also get their own Mumbai Indians jersey from the Skechers website;
- Astral Pipes: This company has partnered with various IPL teams, Mumbai Indians being one of them. Its logo will also be available on the team’s jersey.
Official Partners
There are a number of companies which have joined Mumbai Indians as their official partner, and the list of them is given below:
- Jiocinema: All the matches of the Indian Premier League are being broadcast on this platform, allowing fans to engage with the game;
- Dream11: It is the leading fantasy app for players in India, and has also been the sponsor of the team in the 2024 season;
- Castrol: The famous oil brand has joined the list of sponsors for the team in this season;
- Garnier: The skincare brand also joined the list of Mumbai Indians’ official partners ahead of the 2024 season;
- Goldi Solar: This solar company’s rapid growth has also been linked to its sponsorship with Mumbai Indians;
- Kingfisher: This brand is based in Bangalore and is also an official partner for the team;
- BGMI: The leading mobile eSports game for Indian users was also added this year to the team’s official partners list;
- Radio City FM: Fans can find all the latest team updates at Radio City FM, which is also its official sponsor;
- Dairy Milk: The famous chocolate brand joined the team as an official partner;
- TeamViewer: One of the oldest computer control software announced itself as the team partner in this season;
- Kaspersky: To promote cybersecurity, Kaspersky also has been a partner of Mumbai Indians;
- NIC: Known as the best ice cream brand in India, this company became a partner in the 2024 season.
You can see the rest of the team’s sponsors in our infographic.
Exclusive Ticketing Partner: BookMyShow
BookMyShow is the exclusive ticketing partner for Mumbai Indians, allowing fans to book home-ground matches with ease using the website or its dedicated mobile application. It further helps the franchise to get some extra revenue from the Indian Premier League.
Business Operations and Financials
Mumbai Indians is also dependent on sponsorships for its operations in the Indian Premier League. These can come in the form of media rights, stadium ticket sales, merchandise sales, prize money, sponsorship deals, and many others. Fans can have a look at a breakdown of the team’s income sources.
Media Rights
The IPL rights for the 2023 to 2027 seasons were sold in the year 2022 by the BCCI for both Television and digital rights for the same, and it was valued at 48,390 crore INR. The BCCI keeps approximately 40 to 50% of the amount per season, and the remaining is distributed to the IPL teams. Therefore, Mumbai Indians are able to generate a significant amount of money through this.
Sponsorship Revenue
Mumbai Indians are able to receive a good amount from all the sponsorship deals done by the company. In the 2023 season, the team secured 10.8 crore INR from the sponsorships only and with the increase in sponsors for the IPL 2024 season, their income from the same also increased. During the 2024 season, the team reported a boost of 20% in its sponsorship income.
Stadium Ticket Sales
Wankhede Stadium serves as the home ground to Mumbai Indians in the Indian Premier League, having a capacity of 33,100 spectators. The previous season, the team generated 92.79 crore INR from its ticket sales at the stadium. Although the figures for the IPL 2024 season have not been disclosed, some reports say that the team reached the 100 crore INR mark with ticket sales.
Merchandise Sales
The merchandise sales have always been high for Mumbai Indians, as fans can buy its t-shirts, caps, slippers, and many more items. These will also be available to them on the team’s official website, and it works with Skechers for the same. The sales of its merchandise also increase during the IPL season.
Prize Money
Mumbai Indians have always received a huge chunk in the IPL tournaments, as the team got 10 crore INR by winning the title for the first time in 2013. The last time they won the Indian Premier League was in the 2020 season when they were rewarded with 20 crores INR, just double their first title win 7 years ago.
Recent Developments: SA20 & The Hundred
Mumbai Indians acquired a team in the SA20 League, which is known as MI Cape Town. The team has played in both seasons of the tournament but has not been able to perform well. Along with that, the team also submitted its bids for The Hundred, as the England Cricket Board offered 49% of the team’s stake for the upcoming seasons.
Conclusion
The team, Mumbai Indians, is able to generate a lot of money with the help of sponsorships from companies like Dream11, BGMI, Slice, DHL, Jio, Reliance Digital, Pokemon, Bisleri, GK TMT, and various others. Besides these sponsor money, the team is able to receive more with the help of the media rights, ticket sales, merchandise sales, prize money, and many more.
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