MS Dhoni Tops the List While Virat Kohli Ranks 10th in Celebrities with Most Brand Endorsements in 2024
MS Dhoni tops the list of celebrities with the most brand endorsements in the first half of 2024, securing 42 deals, followed by Amitabh Bachchan (41) and Shah Rukh Khan (34). Virat Kohli also ranks in the top 10 with 21 endorsements. Dhoni's appeal across diverse sectors, including Citroën, Mastercard, and Flipkart's Cleartrip, highlights his continued dominance in brand partnerships.
The game of Cricket has been a major boost for the cricketers, especially when it comes to brand endorsements. MS Dhoni, the legendary former captain of India and Chennai Super Kings, continues to dominate the brand endorsement scene even after his retirement from international cricket. In the first half of 2024, Dhoni signed 42 brand deals, making him the celebrity with the most endorsements, outshining Bollywood giants like Amitabh Bachchan (41 endorsements) and Shah Rukh Khan (34 endorsements).
| Rank | Celebrity | Count of Brands (Jan-Jun 2024) |
|---|---|---|
| 1 | MS Dhoni | 42 |
| 2 | Amitabh Bachchan | 41 |
| 3 | Shah Rukh Khan | 34 |
| 4 | Kareena Kapoor | 31 |
| 5 | Akshay Kumar | 28 |
| 6 | Kiara Advani | 27 |
| 7 | Madhuri Dixit | 25 |
| 8 | Sourav Ganguly | 24 |
| 9 | Ranveer Singh | 24 |
| 10 | Virat Kohli | 21 |
Dhoni’s appeal is not only due to his success on the cricket field but also his calm persona and strong connection with fans across India. His association with major brands such as Citroën, Mastercard, and Flipkart, as well as his collaborations with civic campaigns, further highlights his widespread influence.
On the other hand, Virat Kohli, India’s modern-day cricket icon, ranks 10th in the list with 21 brand deals in the first half of 2024. While Kohli continues to be a major figure in endorsements, Dhoni’s ability to maintain relevance post-retirement has proven to be a key differentiator in securing brand deals. Both cricketers continue to be strong figures in the advertising world, further cementing their legacy off the field.
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