Lucknow Super Giants is among the recently launched IPL franchise which represents Lucknow city in Uttar Pradesh. This team was founded in 2021 and played its first IPL season in 2022, with KL Rahul being the captain of the team.
In the three IPL seasons they have played, the team has managed to be in the tournament playoffs two times. When they played the inaugural season in 2022, the team lost the eliminator match against Royal Challengers Bangalore by 14 runs, ending their title hopes in the first edition.
Further in the IPL 2023 season, the team again made it to the Eliminator but this time lost to Mumbai Indians by a margin of 81 runs, as their batting order crumbled. Following this, the team’s performance fell in the 2024 season as they finished in the 7th spot in the league stages.
Social Media
When it comes to social media, Lucknow Super Giants has, although not as popular as the other IPL teams, they have been able to grab an active follower base.
Lucknow Super Giants has a strong number of followers on its social media handles, particularly Instagram. Fans will be able to connect with the team’s insights by following it on the respective handles, as well as learn about live match updates, player interviews, and behind-the-scenes footage. Also, the inclusion of players like Rishabh Pant has helped the team to enhance its base on social media.
Sponsorships: Key Partnerships
Being one of the new teams in the Indian Premier League, Lucknow Super Giants has attracted sponsorship deals from various companies. Along with that, the rapid growth of the team across social media platforms also plays an important role in grabbing sponsor deals. These further help it to grab impressive revenue, collaborating with the top companies for the IPL season and beyond. Let’s take a detailed look at the team’s sponsorship deals in the current IPL season.
Title Sponsors: My11Circle
My11Circle is the official Title sponsor for Lucknow Super Giants in the current IPL season. It is one of the widely regarded fantasy apps available for users in India, where they will be able to build their team and grab wins through their sports knowledge. The company became a title sponsor for LSG, and fans will be able to find its logo present at the center of the match and practice jerseys. This collaboration not only helps My11Circle get promoted to the biggest IPL league, but it also helps LSG to strengthen its finances.
Principal Partners
The principal partners also play an important role in the sponsorship deals for any IPL team. Lucknow Super Giants has two principal partners, Greenply and BKT. Greenply is a popular zero-emission plywood company in India, and its logo is present on the front side of the team’s match and practice jerseys.
On the other hand, BKT is a tyre manufacturing company that has gained a lot of popularity for its quality tyres around the country. The logo of this company is present at the back of the team’s match and practice jerseys, just above the jersey numbers.
Associate Sponsors
Lucknow Super Giants has also partnered with various companies as their associate sponsors, which have contributed to the team both on and off the field. The associate sponsors for the team in the current season are as follows:
- Jio: It is a telecommunication giant in India, known for providing network reach and SIM services to users;
- SBI Life: This is one of the most popular insurance companies in India, promoting the importance of insurance through collaboration with the team;
- Astral Pipes: Known for its top-notch quality pipes, this company has also joined the list of associate sponsors for Lucknow Super Giants;
- Dangal: It is a popular TV Network and OTT platform available for Indian users, adding entertainment to the team’s partnership;
- Insolation Energy: It is a renowned energy company known for providing sustainable solutions and is also an associate sponsor this season;
- Valvoline: This company is known for providing lubricants and automotive solutions while also being an associate sponsor for LSG;
- Vi John: It is known for the quality grooming products being offered, adding a stylish image to the team’s partnerships.
Official Partners
Lucknow Super Giants also holds sponsorship deals with various companies as its official partners. The official partners for the team in the current season are as follows:
- Campa: One of the most popular beverage companies in India, Campa partnered with various IPL teams and LSG;
- Too Yumm: Known for being a healthy snack brand, this company ensures that players and other sports persons are able to have a healthy snack whenever they want;
- Dairy Milk: The famous chocolate brand has also been an official partner of the team this season;
- Six5Six: It is one of the team’s official kit partners, designing stylish apparel for the players;
- Three 60: This company recently joined the list of official sponsors for Lucknow Super Giants;
- Big Ant Studios: It is one of the most popular gaming developers, which has partnered with the team to provide games to the fans;
- Real Cricket: This is a popular cricket game for mobile users, and it is also an official partner for the team;
- Dazller: This company is trusted when it comes to personal care, promoting its products with its cooperation with the team;
- SG: Renowned for its high-quality cricket products, SG provides the best kits to the players;
- Fancode: It is a digital platform for sports fans, providing them with real-time match updates and other news;
- Spencers: A retail company that provides products to individuals with the help of its widespread retail store network;
- Max Healthcare: It is the team’s official healthcare partner, offering healthcare services all around the country with the help of its networks;
- The Gift Studios: This is one of the merchandise partners for the team, organizing giveaways also for the fans;
- Bira 91: It is also an official merchandise partner for LSG, where you will be able to buy the team’s merchandise;
- Radio Mirchi: This is one of the FM partners where you will be able to find the latest information for the team;
- Radio City: It is another radio partner providing fans with the latest coverage of the team’s matches;
- Big FM: This channel recently became an official partner for the team, providing the latest coverage for all its updates;
- Fever FM: It is also one of the team’s official radio partners for the current IPL season;
- Gaana: It is a music streaming platform that provides curated playlists for LSG fans on match days;
- Jagran Engage: This is one of the team’s advertising partners during the IPL season.
Exclusive Ticketing Partner: BookMyShow
BookMyShow has been announced as the official ticketing partner for Lucknow Super Giants, allowing fans to book tickets for the home ground matches at the Ekana Stadium. You will be able to book tickets for the home games through the official website or mobile application of BookMyShow and enjoy the matches at the massive venue.
Business Operations and Financials
Along with the sponsorship deals, Lucknow Super Giants also has various other sources that contribute to its finances. The sponsors do play an important role in helping the team generate revenue, but along with that, it also relies on other sources, such as media rights, stadium ticket sales, merchandise sales, prize money, and much more, to meet its finances during the IPL season. Let’s now take a look at some of the income sources for the IPL team.
Media Rights
The media rights for the Indian Premier League from 2023 to 2027 were sold by the Board of Control for Cricket in India (BCCI) at a whopping price of 48,390 crore INR. This deal was done in 2022 to Viacom18 and Star Sports Network, as both digital and television streaming rights were sold. Now, BCCI keeps approximately 40-50% of the revenue every season, and the remaining is distributed equally among all the IPL teams, including Lucknow Super Giants.
Sponsorship Revenue
Lucknow Super Giants is also able to generate impressive revenue with the help of its sponsorship deals. The team has partnered with various top companies, such as My11Circle, Jio, Big Ant Studios, and various others, in the tournament, which has given loads for the deals. According to some reports, the team generated approximately 11.2 million US dollars from sponsorships in the 2023 season. As the figures for the recent season have been unknown, it is expected that the team could have received significant growth in the same.
Stadium Ticket Sales
The home matches of Lucknow Super Giants are played at the Ekana Stadium in Lucknow, which holds a capacity of 50,100. During the home matches, the stadium mostly remains jam-packed as fans are enthralled to watch the thrilling games from the stadium itself. Some percentage of the revenue generated from the ticket sales is contributed to the team, while the remaining is used for the stadium staff and its improvements.
Merchandise Sales
The merchandise sales also play an important role throughout the year for Lucknow Super Giants in generating revenue. The team has partnered with various companies, such as Bira 91 Merch Store and The Gift Studios, where fans will be able to buy the team’s official merchandise. It should also be noted that the sales increase during the IPL season, and these companies give a percentage of the merchandise sales to LSG.
Prize Money
Although Lucknow Super Giants has played just two IPL seasons, the team has been impressive as they reached the playoffs two times. Grabbing the fourth spot in the 2023 season, the team took the prize of 6.5 crore INR. Their performances in the previous season have deteriorated, but after taking a look at their line-up for the upcoming season, the team keeps hopes for reaching the playoffs for the third time.
Recent Developments: The Hundred
Lucknow Super Giants has been involved in the recent bidding that took place for The Hundred by the ECB. When the board invited teams for the first round of bidding, LSG owner Sanjiv Goenka gave the highest bid of £140 million for the team London Spirit. If the bidding can proceed to the further rounds with this price, it is expected that Goenka could get a part of the franchise in The Hundred.
Conclusion
Lucknow Super Giants, being one of the recently added teams in the IPL, has been able to give its best performances, reaching the playoffs two times. The team’s social media growth has also helped it to grab sponsorship deals from various top companies such as My11Circle, Jio, Big Ant Studios, Campa, and various others, contributing to its sponsorship revenue. Besides this, the team is also able to generate revenue from business operations such as stadium ticket sales, merchandise sales, prize money, and much more.
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