Chennai Super Kings (CSK) is among the top teams in the history of the Indian Premier League. They have played in 15 seasons of the tournament and were able to win the title 5 times, as they missed the IPL 2016 and 2017 seasons due to the ban received in a match-fixing case.
The team has won the IPL titles in 2010, 2011, 2018, 2021, and 2023 respectively. They won their maiden IPL title under the leadership of Mahendra Singh Dhoni in 2010, defeating Mumbai Indians by 22 runs. In this season, the team received 10 crore INR for finishing at the top spot.
Further, they went on to win consecutive titles in the 2011 season, as the team defeated Royal Challengers Bangalore in the finals. They have been the best team when it comes to reaching the playoffs, being able to play in the knockout phases in 12 seasons, making it to the final 10 times. Chennai Super Kings won their last IPL title in the 2023 season, defeating Gujarat Titans in the last over thriller.
Social Media
Chennai Super Kings is one of the most popular teams in the Indian Premier League, even in terms of social media, as they have gained a lot of followers ever since its establishment.
Chennai Super Kings is also the most followed team in the Indian Premier League, and they have been ahead of Royal Challengers Bengaluru and Mumbai Indians for a long time. Having a vast number of followers also helps the team to get some sponsorships for the tournament, which further provides them with financial stability. Their IPL performances, along with the players who are playing for the team play an important role in helping its fan base to increase.
Sponsorships: Key Partnerships
Chennai Super Kings is able to generate enormous amounts of revenue with the help of sponsorships. Over the past few years, various companies have been a part of the team in terms of sponsorship, where the team gets promotions and sponsor revenue, while the company is being benefited by being represented by the most popular IPL team. Let’s have a look at the list of sponsors of Chennai Super Kings in the IPL tournament:
Title Sponsors: EuroGrip
EuroGrip Tyres is the official title sponsor of the Chennai Super Kings team in the Indian Premier League. Fans will be able to watch the company logo printed on the front of the team’s match and practice jerseys. Along with that, various CSK players are also featured in the company advertisements, giving them the required promotion and the team is able to receive the sponsorship money through the same.
Principal Partners
Etihad Airways is the principal sponsor of Chennai Super Kings and fans will be able to see its logo on the jersey of the team in both practice and match kits. The team went on with this sponsorship deal during the IPL 2022 season and signed a three-year contract for the same, which will continue till the next IPL season.
Associate Sponsors
There are a number of companies which are the associate sponsors of the team for the current IPL season, including companies like:
- Gulf: This company deals with fuel and lubricants and is the main associate sponsor for Chennai Super Kings;
- Coca-Cola: The famous carbonated drinks company is also a sponsor for the team this season;
- Vision 11: This is a popular fantasy app among Indians, being sponsored by CSK this season;
- ICICI Bank Credit Cards: The popular credit card company in India also got itself associated with this team.
Official Partners
The list of official team partners is huge as various companies have joined for the current IPL season.
- SNJ 10000: It is a Chennai-based liquor brand that became an official partner;
- British Empire: It is another famous drinks company, which is an official partner of CSK;
- Equitas: This is another banking company that got itself linked with the team as an official partner;
- Rayzon Solar: This company is based on solar energy, and it became an official partner of Chennai Super Kings ahead of this season;
- Astral Pipes: It is the official partner of various IPL teams, including the Chennai Super Kings;
- JSW Paints: The painting products company also joined the official partner list for the current season;
- India Cements: This cement company also joined the list of official sponsors for the current season;
- NOVA: It is a popular real estate company that is joining the official partner list of the team;
- Minmini: It is a popular social media app in the southern region of the country;
- PlayR: This company is a merchandise partner for various IPL teams, including Chennai Super Kings;
- BoldFit: Promoting fitness among sports and gym enthusiasts, this company is also an official partner of the team;
- Hello FM: The coverage of all the CSK matches is done on this FM channel;
- Fever FM: Fans can also tune in to this radio channel, as it is also an official partner of Chennai Super Kings.
Exclusive Ticketing Partner: Paytm Insider
Paytm Insider is the exclusive ticketing partner for all the Chennai Super Kings matches, which will be played at the M.A. Chidambaram Stadium. Fans who are looking forward to watching the game from the field can book the tickets from the Paytm Insider official website or mobile application, which is the best way to get your tickets booked for CSK’s home ground matches.
Business Operations and Financials
Chennai Super Kings is also heavily dependent on sponsorships, which helps the team to generate a good amount of revenue. Along with that, it is also able to generate revenues from various other sources such as media rights, stadium ticket sales, merchandise sales, prize money, sponsorship deals, and many more. Fans can also take a look at the sources of income for the team.
Media Rights
The broadcasting rights of the Indian Premier League were sold by the Board of Control for Cricket in India (BCCI) in 2022, and the rights were given for the IPL seasons from 2023 to 2027. These broadcasting rights were valued for all seasons at a value of 48,390 crore INR. Approximately, 40 to 50% of the sponsorship revenue for each season is kept by the BCCI, and the remaining is distributed equally to all the IPL teams. Chennai Super Kings is also able to receive a good amount of money with the help of media rights.
Sponsorship Revenue
The team is also able to receive generous amounts with the help of sponsorship revenue, with various companies, such as India Cement, EuroGrip, Etihad Airways, Gulf, and many more, sponsoring the team in the tournament. According to some reports, Chennai Super Kings received a sponsorship revenue of 95 crores INR during the Financial Year 2024, which increased by 17 crores INR, as compared to 78 crores in the Financial Year 2023.
Stadium Ticket Sales
M.A. Chidambaram Stadium is the home ground of Chennai Super Kings in the Indian Premier League, and it has a capacity of 38,200 spectators. It is jam-packed during all the matches played by Chennai at the home ground and the team receives a good amount of profit through the same.
Merchandise Sales
Fans can also buy Chennai Super Kings merchandise from its official website, such as t-shirts, caps, and various other items. This revenue is also contributed to the team and the merchandise sales also increase to a good level during the IPL season, as fans are keen to support their favorite team.
Prize Money
Chennai Super Kings has been to the tournament playoffs and finals in the majority of the IPL seasons, due to which the team is able to receive a good amount with the help of the tournament prize money. When they won the IPL title in the 2023 season, the team received 20 crore INR from the prize pool for the same.
Recent Developments: Joburg Super Kings
Chennai Super Kings also have a team in the South Africa T20 League, also known as SA20. The owners of CSK bought the Johannesburg team before the inaugural SA20 season, and the team has been dominant in the tournament. They have been to the semi-finals in both seasons of the tournament, getting sponsors from companies like 1xBet, FanCraze, and various others. Recently, when the England Cricket Board (ECB) invited teams for their stakings to The Hundred’s teams, Chennai Super Kings also had their bid.
Conclusion
Chennai Super Kings, being the most popular IPL team, is able to generate a good amount of revenue with the help of sponsorships in every financial year. The team has collaborated with several popular companies such as Astral Pipes, Vision 11, Coca-Cola, Gulf, and various others. Along with the sponsorship revenue, the team is able to generate impressive revenue with the help of merchandise sales, ticket sales, media rights, and much more.
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