KL Rahul Embodies ‘Audacity Wanted’ in New Police Brand Campaign

With a legacy built over 40 years, ‘Police’ has become synonymous with daring fashion that challenges norms. Its latest global campaign, “Audacity Wanted,” celebrates modern masculinity—one that thrives on authenticity, courage, and self-expression. Rahul’s career, marked by his ability to perform under pressure while maintaining a down-to-earth persona, fits seamlessly with the spirit of this campaign and matches the vibe perfectly. About this collaboration with this celebrity cricketer, the CMO of “De Rigo Group”, Barbara Barbara said,

KL Rahul is an embodiment of everything Police stand for—determination, confidence, and an unwavering sense of individuality. His passion for his sport and his unique personal style make him a standout figure both in the world of cricket and fashion. His partnership with the Police showcases a shared vision of pushing boundaries, embracing individuality, and inspiring confidence. The partnership with KL Rahul marks another chapter in the brand’s journey to connect with global audiences who seek more than just eyewear—they seek a lifestyle.

Speaking about this, Rahul himself added:

Being appointed as the brand ambassador for Police is an exciting opportunity. I’m thrilled to join forces with a brand that champions authenticity and inspires everyone to express themselves fearlessly. Police represent innovation and boldness, qualities I deeply connect with. Together, we aspire to encourage people to embrace their uniqueness and make a statement in every aspect of life.

Through the campaign, Rahul will showcase the essence of “Audacity Wanted” in a video available across multiple platforms, offering a fresh, localised perspective.