Delhi Capitals: Sponsorships and Financial Overview
Delhi Capitals, previously known as Delhi Daredevils, is a franchise representing the Delhi team in the Indian Premier League. In the inaugural season of the tournament, the team was acquired by GMR Group and JSW Sports. Although the team has never won any IPL title, they have been known for impressive performances in the tournament.
Delhi was one of the most dominant teams in the initial stages of the tournament, as it continuously made it to the playoffs during the IPL 2008 and 2009 seasons, respectively. In the 2008 season, the team lost the semi-final clash against Rajasthan Royals by 105 runs. Later in the 2009 season, it lost the semi-final clash against Deccan Chargers by 6 wickets, which later went on to win the title.
The team has also been to the tournament finals once in the 2020 season, where they lost against Mumbai Indians by 5 wickets. Also, they have been to the tournament playoffs just six times in 17 seasons.
Social Media
Delhi Capitals has also made its presence across social media platforms, where the team is able to keep fans updated with the latest news and player updates.
Delhi Capitals has a good base established on its social media accounts, which has helped the team to gain the attention of various companies for sponsorship purposes. Along with that, the team has also been highly active across all the social media platforms, which has helped its growth and helped it gain more revenues from the sponsors.
Sponsorships: Key Partnerships
Delhi Capitals, being one of the most popular teams in the Indian Premier League, has also been able to build up a portfolio for the sponsorships. This team has gained the attention of several companies that collaborate with them to get themselves promoted in the IPL seasons. Along with that, the team is also able to receive the necessary financial benefits through these sponsorship deals, generating revenue through the same. This blog will cover the team’s key partnerships in the current IPL season.
Title Sponsors: Hero FinCorp
Hero FinCorp is the title sponsor for Delhi Capitals in the current IPL season, with the company’s logo being presented at the centre of the team’s match and practice jerseys. This company is one of India’s most trusted ones when it comes to NBFC loans, and various players of Delhi Capitals have also been featured in its advertisements.
Principal Partners
Delhi Capitals has two principal partners in the current season of the tournament, which include Greenpanel and DP World. Greenpanel is one of the most popular companies in India when it comes to the manufacturing of wood panels, and its logo is present on the front side of the team’s jersey.
Its second principal partner is DP World, a logistics company that partnered with DC a few years ago. The logo of this multinational logistics company is available on the back side of the team’s jersey, just above the jersey number.
Associate Sponsors
Delhi Capitals is able to enhance its finances with the help of associate sponsors, increasing its brand value.
- Fix Derma: It is a renowned skincare brand that has partnered with the team to promote its products;
- Jio: It is the leading telecom company in India and has been an associate sponsor of various IPL teams along with Delhi Capitals;
- Acko: This company is a digital insurance provider, which also became an associate sponsor for DC in the current season;
- PUMA: Known for its high-quality sports accessories and merchandise, this company also joined the list of DC associate sponsors;
- Waaree Solar: It is a fast-growing solar energy provider, and it recently joined hands with the team as an associate sponsor;
- Encalm: It is known for providing airport hospitality to travellers, while also being an associate sponsor for Delhi Capitals;
- JSW Paints: This company acquires a majority stake of the team in the IPL and has also been an associate sponsor.
Official Partners
The official partners of the team also play an important role in helping it meet the finances. Delhi Capitals has joined hands with several companies as an official partner, which are as follows:
- Dream11: It is the leading name in the fantasy apps in India, being also an official partner for the team;
- Bisleri: The most trusted brand for packaged drinking water, it has also been the official partner of Delhi Capitals;
- Hurricane: This energy drink brand, known for its premium drinks, has also been one of the official partners of DC;
- Fever 104: Fans can easily get updates for the team’s behind-the-scenes and match updates through this FM channel;
- Punjabi Fever: It is a radio channel especially for Punjabi listeners to tune in to all the latest news for Delhi Capitals;
- Radio ONE: This is another popular radio channel that is an official partner for the team this season;
- Fancode Shop: It is the best destination for those who want to get the team’s jersey, as it is also an official merchandise partner;
- Big Ant Studios: This is a globally recognized game developer, connecting the gamers with the team, and being an official partner;
- JioCinema: It is the streaming partner of the Indian Premier League, which has been an official partner for various IPL teams, including Delhi;
- MeduLance: Known for its immediate and crucial healthcare services, this company also joined hands with DC as an official partner.
Exclusive Ticketing Partner: Paytm Insider
Paytm Insider is the exclusive ticketing partner for Delhi Capitals, and it allows fans to book tickets for the team’s home ground matches at the Arun Jaitley Stadium or Shaheed Veer Narayan International Stadium. Those who want to enjoy the home ground matches of the team will be able to book tickets exclusively from the Paytm Insider website or mobile application and enjoy the matches seamlessly from the ground.
Business Operations and Financials
Delhi Capitals is able to receive revenue from various other sources, including sponsorships. This has been possible with the help of its business operations in the Indian Premier League, allowing the team to receive revenue with the help of media rights, stadium ticket sales, merchandise sales, prize money for the tournament, and many more. Let’s now take a look at the team’s sources of revenue along with the sponsorships in detail.
Media Rights
Just like the other IPL teams, Delhi Capitals is also able to receive revenue from the tournament’s media rights. The broadcasting rights for the Indian Premier League from the 2023 to 2027 seasons were sold by BCCI at a price of 48,390 crore INR. These were sold to Viacom18 and Star Sports Network, who will be broadcasting the tournament on both Television and digital platforms. In every IPL season, BCCI keeps 40-50% of the revenue received from the broadcasting rights, and the remaining is distributed equally to all the teams participating in the tournament.
Sponsorship Revenue
Delhi Capitals is also able to generate revenue from sponsorship deals, as the team has worked with several big companies like Dream11, Jio, Jio Cinema, JSW, and many more. During the 2023 season, the team reportedly recorded a sponsorship revenue of 14.5 million US dollars, receiving the highest boost in their sponsorship earnings. Although the figures for the 2024 season are unknown, it is expected to have seen a boost as various companies also joined hands with Delhi as a sponsor.
Stadium Ticket Sales
The home ground matches of Delhi Capitals are being played at the Arun Jaitley Stadium. This stadium holds a capacity of 35,200 spectators. During the team’s matches at this ground, the stadium remains completely filled, and some part of the revenue generated from the ticket sales is also contributed to the team’s revenue.
Merchandise Sales
The team’s merchandise has been a crucial part of its engagement with the fans and also helps to generate a good amount of revenue. Delhi Capitals has also cooperated with various companies like Fancode Shop, where fans will be able to buy the team’s merchandise with ease. Along with that, the sales of the team’s merchandise also increase during the IPL season, allowing the team to secure profits with the sales.
Prize Money
Delhi Capitals has been just six times into the playoffs of the tournament, allowing the team to grab a chunk of the prize pool in only these seasons of all which they have played. In the IPL 2020 season, the team secured 2nd spot in the tournament and received a prize pool of 12.5 crore INR.
Recent Developments: WPL
Delhi Capitals also has a team in the Women’s Premier League since its inaugural season, Delhi Capitals Women. This team has been impressive in the tournament, being to the finals in both seasons, losing to Mumbai Indians Women and Royal Challengers Bengaluru Women, respectively. The team also participated in the bidding of The Hundred, where it reportedly placed £120 million for the Hampshire team. Although the bidding has not been confirmed till now, it is likely to extend its name even to The Hundred.
Conclusion
Delhi Capitals has been a popular team in the Indian Premier League and has also been able to maintain a good source of revenue with the help of its sponsorships. This has helped the team maintain financial stability in the IPL and bolstered its name in other T20 Leagues. Along with that, the team is also able to generate revenue with the help of media rights, stadium ticket sales, merchandise sales, and many more.
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