Sunrisers Hyderabad is one of the most dominant IPL teams in the current season, representing Hyderabad city. This team was formed before the IPL 2013 season, as the previous team representing Hyderabad, which was Deccan Chargers, was terminated by the IPL.
The team has been the IPL champions in the 2016 season only but has made appearances in several IPL playoffs. In the 2016 season, they ended up as the Champions, defeating Royal Challengers Bangalore in the finals by 8 runs under the leadership of David Warner. By winning the season, the team secured 15 crore INR from the prize pool.
Sunrisers Hyderabad has also been to the tournament playoffs for a total of 7 times in the 12 seasons they played. Along with that, they finished two times as the runners-up in the 2018 and 2024 seasons, respectively. They lost the 2018 finals against Chennai Super Kings by 8 wickets and the 2024 final against Kolkata Knight Riders also by 8 wickets.
Social Media
Sunrisers Hyderabad has also made its presence known on social media, as their impressive performances in the Indian Premier League have helped the team gain attention from fans on the internet.
With a massive number of followers, Sunrisers Hyderabad has also been among the most followed IPL teams on several social media platforms. This has also helped the team to get the attention of various companies for sponsorship purposes, which further helps them generate revenue for the IPL season. The team’s performance, along with its player base, has helped it to grab millions of followers on social media.
Sponsorships: Key Partnerships
Sunrisers Hyderabad has collaborated with various companies in the IPL, with the companies being its sponsors to provide the team with the necessary revenue. In this way, the team is able to get revenue from the company while the company gets its presence known in the biggest cricket league around the world. Ever since this team played its inaugural IPL season, it has been able to collaborate with various sponsors. Here, we will be taking a look at the sponsors for Sunrisers Hyderabad in the current season.
Title Sponsors: Dream11
Dream11 is the official title sponsor for Sunrisers Hyderabad in the current IPL season. This fantasy application has been the title sponsor for several IPL teams, including Hyderabad, as fans will be able to check out its logo on the front of the team’s practice and match jerseys. Also, various SRH players have also been featured in the advertisements of Dream11.
Principal Partners
Sunrisers Hyderabad has multiple companies as its principal partners for the current IPL season.
- BKT: This tyre company is a lot popular in India, being also the principal sponsor for the team. Its logo is also available on the back side of the jersey, just above the jersey number;
- Kuhl Stylish Fans: The famous fans company in India became a principal partner for the team this season, and its logo can also be seen on the jersey front;
- Jio: It is a telecom service company that joined hands with SRH along with various IPL teams in the current season as a principal partner.
Associate Sponsors
Sunrisers Hyderabad also has a list of companies that joined hands with the team in the current season as associate sponsors.
- All Seasons: It is a packaged drinking water company that has been a sponsor for a few teams this season;
- Wavin: It is a leading company providing infrastructure and building solutions, and it is becoming an associate sponsor for the team;
- Arun Ice Creams: This ice cream brand is based in India, and various SRH players have also been in its advertisements.
Official Partners
Having a look at the popularity and domination of Sunrisers Hyderabad in the IPL, it has been able to attract various companies to become its official partner.
- Centuary Mattress: This mattress company joined the team to become an official sleep partner;
- Philips: For grooming, Philips became an official partner for SRH in the current season;
- Wrogn: This company has been announced as the official lifestyle and merchandise partner;
- Fancode Shop: It is the official fan merchandise partner for Sunrisers Hyderabad in the current season;
- Dazller: Dazller joined the team this season as the official beauty partner;
- Campa: The popular drinks brand in India has also been an official partner of the team;
- Bira 91 Merch Store: This is another merchandising company that has been announced as an official partner;
- Big Ant Studios: It is a popular gaming company that also became the team’s gaming partner this season;
- Tenali Double Horse: SRH announced this brand as its official stamina partner for the IPL games;
- Care Hospitals: It is a widespread hospital network in India, and it has also become an official medical partner for the team;
- Advance: Known for its laminates work, Advance also joined the team as an official Laminates and Plywood partner;
- Galo Solar: It is one of India’s leading companies in the energy sector, and joined SRH as the official solar partner of the team.
Exclusive Ticketing Partner: Paytm Insider
Sunrisers Hyderabad also has Paytm Insider as its executive ticketing partner, which means players will be able to book tickets for all the home games of Hyderabad through this platform. The team’s home matches are played at the iconic Rajiv Gandhi International Cricket Stadium. Fans who want to watch the team’s home games can book tickets for them through the official website or Paytm Insider application.
Business Operations and Financials
Sponsorships have been one of the major sources of income for Sunrisers Hyderabad in the Indian Premier League. However, it is also not their only source of income, as the team is able to use multiple methods to generate revenue through IPL and beyond. It is able to receive hefty amounts from several other income sources, such as media rights, merchandise sales, stadium ticket sales, and many more. Let’s take a look at the sources of income for SRH in the tournament.
Media Rights
The IPL broadcasting rights were sold officially for the seasons from 2023 to 2027 at a massive amount of 48,390 crore INR by the Board of Control for Cricket in India (BCCI) to Viacom18 and Star Sports Network. This deal took place in 2022, and since then, the board has been able to keep 40-50% of the broadcasting rights of every season. The remaining amount is then distributed equally to all the participating IPL teams, through which Sunrisers Hyderabad can generate a good amount.
Sponsorship Revenue
Sunrisers Hyderabad is also able to receive a good amount from its sponsorship deals in every IPL season. This team has partnered with several popular teams, such as Dream11, Jio, Big Ant Studios, and many more, in the recent season, contributing to its financial revenues. Although the figures are unknown, the team had a boost of 138% from its sponsorship income during the IPL 2024 season.
Stadium Ticket Sales
The home matches of Sunrisers Hyderabad are being played at the Rajiv Gandhi International Cricket Stadium, which has a mammoth capacity of 39,200 spectators. When the matches are being played at the home ground, the stadium is usually packed with hardly a few seats remaining. Some of the revenue generated from the ticket sales is also given to the team’s finances, and the remaining is also given to the stadium’s improvements.
Merchandise Sales
Sunrisers Hyderabad is also able to receive revenue through merchandise sales, where fans can buy its merchandise from several known companies like Wrogn, Fancode Shop, and many more. Fans can browse the team’s merchandise to buy products like jerseys, caps, accessories, and much more, as the revenue generated from the same also contributes to the team’s finances. During the IPL season, the sales of the team’s merchandise also increase as fans are willing to show more support.
Prize Money
Being one of the most consistent performers in the Indian Premier League, Sunrisers Hyderabad is also able to receive a good amount through the prize money of the tournament. When the team won their first-ever IPL season in 2016, they were able to take up the highest prize of 15 crore INR. Along with that, they have also been to the playoffs multiple times in the tournament. Recently in the IPL 2024 season, they finished as the runners-up; the team got a prize pool of 12.5 crore INR.
Recent Developments: Sunrisers Eastern Cape
Sunrisers Hyderabad also extended its name to South Africa’s T20 League or SA20, where they bought the Eastern Cape team. The team is now known in the tournament as Sunrisers Eastern Cape and has also been the most dominant team in the tournament. In both SA20 editions, the team was crowned as the champion, which helped it garner the attention of sponsors. Along with that, the team also participated in the bidding rounds for The Hundred, which is a league organised by the England Cricket Board.
Conclusion
Sunrisers Hyderabad is undoubtedly among the most dominant teams in the tournament which is also able to receive revenue via sponsorships. The team has ties with various companies such as Dream11, Jio, Campa, BKT, Big Ant Studios, and many more, who pay well for the team’s finances. Also, it is able to generate revenue through various other sources such as media rights, stadium ticket sales, merchandise sales, tournament prize pool, and much more.
Comments