Image: Fans celebrate massive success as Rohit Sharma television debut tops streaming charts globally / © Free Press Journal
In the opening weekend, Family Full House with Rohit Sharma has created a strong buzz across television, digital platforms and social media. Premiering on September 19, the Sony LIV show recorded the biggest-ever launch day for a non-fiction property on the platform. The programme also reached #1 worldwide on X through Saturday evening, highlighting the attention around Rohit Sharma’s debut as a family entertainment host.
The show’s online momentum started before its premiere, with promotional clips attracting millions of views and engagements. Viewers have particularly responded to Sharma’s humour, spontaneous reactions and relaxed interactions with guests. The programme presents a different side of the Indian cricketer, moving him away from the cricket field and into a family-focused entertainment setting.
Based on the globally successful Family Feud format, the show is produced by Fremantle and airs every Saturday and Sunday at 9:30 PM on Sony Entertainment Television, with episodes streaming simultaneously on Sony LIV. SPNI has also brought several brands into the property through contextual integrations across its television and digital ecosystem. Chief Content Officer Nachiket Pantvaidya said the record Sony LIV launch and strong social media conversation reflected the response to Sharma, the format and its family-oriented appeal so far.