Lauritz Knudsen Partners with Mumbai Indians to Energize Cricket
Lauritz Knudsen Electrical and Automation, a unit of the Schneider Electric group in India, has announced a strategic partnership with Mumbai Indians as their principal partner today. This collaboration marks a significant step forward for the company in the sports and technology space.
The Lauritz Knudsen logo will be featured on the Mumbai Indians official jersey and training apparel, reaching the team’s fans at Wankhede and their 50 million global fan base starting in the 2025 season. This partnership combines Lauritz Knudsen’s expertise with the dynamic energy of the team to engage millions of fans worldwide.
Schneider Electric’s Lauritz Knudsen partners with Mumbai Indians to drive growth and empower new India. The chief marketing officer of Schneider Electric, Rajat Abbi said:
Mumbai Indians exemplify the passion, focus, and relentless pursuit of excellence that resonate deeply with us at Lauritz Knudsen. With the launch of our new brand identity and our steadfast commitment to driving the nation’s growth, this partnership symbolizes a strong synergy of trust and a shared vision between two iconic brands. In the long term, we see this collaboration as a catalyst—not just amplifying the unifying energy of cricket, but also advancing our mission to empower Bharat and contribute to shaping the New India.
A Mumbai Indians spokesperson said they were thrilled to welcome Lauritz Knudsen Electrical and Automation as their principal partner, highlighting their shared values and the brand’s strong heritage.
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