How One “Accidental Like” from Virat Kohli Earned Avneet Kaur 1.8M Followers and 12 Brand Deals
Avneet Kaur gained 1.8 million Instagram followers and secured 12 new endorsement deals after Virat Kohli accidentally liked her photo. The incident spiked her post value by 30%, from ₹2 lakh to ₹2.6 lakh. Despite Kohli’s clarification, the viral moment kept Avneet in the spotlight for 48 hours.
After the accidental Instagram like by Virat Kohli on a fan page post of Avneet Kaur, the actress witnessed an unexpected surge in her social media popularity. The incident occurred on May 1, just hours after Kohli had posted a heartfelt birthday message for his wife Anushka Sharma, causing a buzz online. Despite Kohli’s clarification that the like was unintentional, possibly triggered by the app’s algorithm, netizens quickly turned it into a viral moment.
Power of KING KOHLI🔥🔥
— ShingChana😯 (@BaanwraDil) May 5, 2025
Avneet had 30 million followers on #Instagram before #ViratKohli liked her post,
After liking her post and the controversy,Avneet has 31.8 million followers,
Avneet's followers increased by 1.8M due to Virat Kohli's like controversy.#AvneetKaur pic.twitter.com/grsI0O8il5
The controversy translated into tangible benefits for Avneet. According to BuzzCraft, she gained 1.8 million new followers within days, taking her Instagram count from 30 million to 31.8 million. The value of her sponsored posts also jumped by 30%, from ₹2 lakh to ₹2.6 lakh. Filmibeat reported that Avneet secured 12 new endorsement deals across beauty, fashion, and fintech sectors following the spike in attention.
Despite Kohli’s public statement on May 3 asking fans to avoid speculation, the impact had already been made. The incident highlighted how a single social media interaction from a celebrity of Kohli’s stature could significantly boost another’s digital and financial standing. Meanwhile, Avneet is set to appear in “Love in Vietnam” and reportedly in “Mission: Impossible – The Final Reckoning”.
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