Image: Virat Kohli revamps Instagram by moving ads to Reels, keeping posts organic / © The Financial Express
With the intent to enhance the visual appeal of his Instagram profile, Virat Kohli has removed all paid promotions and advertisements from his posts section and shifted them to the Reels section. As of April 9, 2025, Kohli’s official Instagram grid now showcases only organic content, featuring his gym workouts, training snapshots, family moments, and updates on his ventures, such as the new branch of his One8 restaurant in Gurugram.
This strategic move, though unannounced officially, is likely aimed at boosting visibility for his initiatives, as the “posts” feed serves as the default landing page for visitors to an Instagram profile. Fans widely appreciated the change, commenting on how clean and appealing the feed now looks.
Currently, Kohli is in great form in IPL 2025, scoring 164 runs in 4 matches at an impressive strike rate of 143.86. Playing under new captain Rajat Patidar, RCB has had a strong start, winning 3 of their first 4 games. In an interview on “18 Calling 18”, Kohli reflected on his early IPL days, recalling the awe of sharing the dressing room with icons like Anil Kumble and Rahul Dravid and the pressure he felt to prove himself.