Royal Challengers Bengaluru is one of the most popular IPL teams, which is yet to win their maiden IPL title. They have been a part of the tournament ever since its inaugural season and have also shown impressive performances.
The highest position they’ve ended up in the tournament is the runners-up, being the finalists in the 2009, 2011, and 2016 seasons respectively. The team played its first final against Deccan Chargers, where they lost the game by 6 runs, missing on their inaugural title.
Their last final appearance came in the 2016 season under the captaincy of Virat Kohli. The team lost the finals against Sunrisers Hyderabad by just a margin of 8 runs. Finishing as the runners-up of the 2016 season, the team grabbed 10 crore INR of the prize pool. Moreover, Royal Challengers Bengaluru have been to the playoffs 9 times.
Royal Challengers Bengaluru has made its presence over social media platforms, being one of the most popular IPL teams. The best part about the popularity of this team is the loyalty of the fanbase, which has helped them garner millions of followers.
This also makes the team stand at the third spot in the list of the most popular IPL teams in terms of social media fan following. This has been possible due to the team’s consistent performances in the IPL seasons, along with some of the star players like Virat Kohli, who represents the team. Having great popularity across social media platforms, this team has also grabbed the attention of various sponsors across the tournament.
Royal Challengers Bengaluru has been able to create value among the fans with its performances both on and off the field, which helped the company attract various sponsors. There are several companies that have partnered with the team in the current IPL season, which has been beneficial for both parties. The company is able to get itself promoted at the biggest cricket league around the world and the team is able to receive sponsorship revenue. Here, we will be looking at the companies which have sponsored RCB in the IPL season.
Qatar Airways has been the title sponsor for the Royal Challengers Bengaluru for a long time and they have also sponsored the team in the current season. The logo of this famous airline can be seen by the fans on the match and practice jerseys of the team, being represented at the front. Also, they will be able to see various RCB players being featured in the advertisements of Qatar Airways, which helps the airline attract more customers.
This team has a total of three principal sponsors, partnering with companies like:
Along with the Principal sponsors, the team also has various associate sponsors, which help it in the IPL journey.
A number of companies have linked themselves as the official partners of the Royal Challengers Bengaluru for the current IPL season.
TicketGenie is the exclusive ticketing partner for the Royal Challengers Bengaluru in the current IPL season. Fans can book the tickets for the home matches of the team from the official website of RCB or TicketGenie itself. Along with that, it also provides fans with an opportunity to book tickets for the RCB events taking place at the Chinnaswamy Stadium.
Royal Challengers Bengaluru is able to receive a good amount of money with the help of sponsorships, which strengthens the team financially for the IPL season. Along with that, it is also able to generate revenue from various other sources, which include media rights, merchandise sales, prize money, and a lot more. This further helps to strengthen the financials of the team, as fans can take a look at the sources of its income.
The broadcasting rights of the Indian Premier League (IPL) from the 2023 to 2027 season were sold by the BCCI to Star India and Viacom18. These rights were valued at the price of 48,390 crore INR for all the seasons combined. For every season, the BCCI keeps approximately 40 to 50% of the total media rights, as the remaining amount is equally distributed to the IPL teams. Royal Challengers Bengaluru can generate impressive earnings with the help of media rights.
Several companies have partnered themselves with the Royal Challengers Bengaluru in the current IPL season, contributing to the team’s sponsorship revenue. The team has collaborated with companies like Jiocinema, Dream11, Kwality, PUMA, Kotak Life, and various others. According to some reports, the team has reportedly earned 15.5 million dollars from sponsorships in the IPL 2023 season, as the earnings for the current season have not been revealed.
M. Chinnaswamy Stadium is the home ground for the Royal Challengers Bengaluru, and this ground hosts all the home matches of the team, attracting the attention of various RCB fans in the country. The ground has a maximum capacity of 35,000 spectators, and when the team’s matches take place here, it is mostly jam-packed as fans enjoy the thrilling IPL action.
Royal Challengers Bengaluru also sells its own merchandise, which can be bought by the team’s fans from the official website of the team or the PUMA’s official page. They will be able to buy the fan jersey, replica jersey, pants, caps, shorts, and much more. Also, the team was able to generate higher revenue from merchandise sales during the IPL season, and they also changed the jersey’s design in the IPL 2024 season.
Although Royal Challengers Bengaluru is yet to win their first IPL title, the team has shown consistent performances in the tournament so far. They have reached the final three times and been to the playoffs nine times. When they finished in the second spot in the 2016 season, the team was able to receive 10 crore INR from the prize pool of the tournament. Despite their journey without the title, the team has been able to generate revenue via the prize money.
Royal Challengers Bengaluru also acquired a team in the Women’s Premier League, named Royal Challengers Bengaluru Women. This team has been playing in the tournament since its inaugural edition and was also able to win the WPL 2024 title, defeating Delhi Capitals in the finals. The women’s team is also able to receive sponsorships from companies like Kajaria, Mia by Tanishq, Royal Challenge, Himalaya, Sunfeast, and many more.
Therefore, Royal Challengers Bengaluru, despite not winning any title, has been one of the most popular IPL teams, which helps the team to receive a hefty amount with the help of sponsorships. Along with that, they are also able to generate revenue with the help of media rights, stadium ticket sales, prize money for the tournament, merchandise sales, and many others.