Lucknow Super Giants is among the recently launched IPL franchise which represents Lucknow city in Uttar Pradesh. This team was founded in 2021 and played its first IPL season in 2022, with KL Rahul being the captain of the team.
In the three IPL seasons they have played, the team has managed to be in the tournament playoffs two times. When they played the inaugural season in 2022, the team lost the eliminator match against Royal Challengers Bangalore by 14 runs, ending their title hopes in the first edition.
Further in the IPL 2023 season, the team again made it to the Eliminator but this time lost to Mumbai Indians by a margin of 81 runs, as their batting order crumbled. Following this, the team’s performance fell in the 2024 season as they finished in the 7th spot in the league stages.
When it comes to social media, Lucknow Super Giants has, although not as popular as the other IPL teams, they have been able to grab an active follower base.
Lucknow Super Giants has a strong number of followers on its social media handles, particularly Instagram. Fans will be able to connect with the team’s insights by following it on the respective handles, as well as learn about live match updates, player interviews, and behind-the-scenes footage. Also, the inclusion of players like Rishabh Pant has helped the team to enhance its base on social media.
Being one of the new teams in the Indian Premier League, Lucknow Super Giants has attracted sponsorship deals from various companies. Along with that, the rapid growth of the team across social media platforms also plays an important role in grabbing sponsor deals. These further help it to grab impressive revenue, collaborating with the top companies for the IPL season and beyond. Let’s take a detailed look at the team’s sponsorship deals in the current IPL season.
My11Circle is the official Title sponsor for Lucknow Super Giants in the current IPL season. It is one of the widely regarded fantasy apps available for users in India, where they will be able to build their team and grab wins through their sports knowledge. The company became a title sponsor for LSG, and fans will be able to find its logo present at the center of the match and practice jerseys. This collaboration not only helps My11Circle get promoted to the biggest IPL league, but it also helps LSG to strengthen its finances.
The principal partners also play an important role in the sponsorship deals for any IPL team. Lucknow Super Giants has two principal partners, Greenply and BKT. Greenply is a popular zero-emission plywood company in India, and its logo is present on the front side of the team’s match and practice jerseys.
On the other hand, BKT is a tyre manufacturing company that has gained a lot of popularity for its quality tyres around the country. The logo of this company is present at the back of the team’s match and practice jerseys, just above the jersey numbers.
Lucknow Super Giants has also partnered with various companies as their associate sponsors, which have contributed to the team both on and off the field. The associate sponsors for the team in the current season are as follows:
Lucknow Super Giants also holds sponsorship deals with various companies as its official partners. The official partners for the team in the current season are as follows:
BookMyShow has been announced as the official ticketing partner for Lucknow Super Giants, allowing fans to book tickets for the home ground matches at the Ekana Stadium. You will be able to book tickets for the home games through the official website or mobile application of BookMyShow and enjoy the matches at the massive venue.
Along with the sponsorship deals, Lucknow Super Giants also has various other sources that contribute to its finances. The sponsors do play an important role in helping the team generate revenue, but along with that, it also relies on other sources, such as media rights, stadium ticket sales, merchandise sales, prize money, and much more, to meet its finances during the IPL season. Let’s now take a look at some of the income sources for the IPL team.
The media rights for the Indian Premier League from 2023 to 2027 were sold by the Board of Control for Cricket in India (BCCI) at a whopping price of 48,390 crore INR. This deal was done in 2022 to Viacom18 and Star Sports Network, as both digital and television streaming rights were sold. Now, BCCI keeps approximately 40-50% of the revenue every season, and the remaining is distributed equally among all the IPL teams, including Lucknow Super Giants.
Lucknow Super Giants is also able to generate impressive revenue with the help of its sponsorship deals. The team has partnered with various top companies, such as My11Circle, Jio, Big Ant Studios, and various others, in the tournament, which has given loads for the deals. According to some reports, the team generated approximately 11.2 million US dollars from sponsorships in the 2023 season. As the figures for the recent season have been unknown, it is expected that the team could have received significant growth in the same.
The home matches of Lucknow Super Giants are played at the Ekana Stadium in Lucknow, which holds a capacity of 50,100. During the home matches, the stadium mostly remains jam-packed as fans are enthralled to watch the thrilling games from the stadium itself. Some percentage of the revenue generated from the ticket sales is contributed to the team, while the remaining is used for the stadium staff and its improvements.
The merchandise sales also play an important role throughout the year for Lucknow Super Giants in generating revenue. The team has partnered with various companies, such as Bira 91 Merch Store and The Gift Studios, where fans will be able to buy the team’s official merchandise. It should also be noted that the sales increase during the IPL season, and these companies give a percentage of the merchandise sales to LSG.
Although Lucknow Super Giants has played just two IPL seasons, the team has been impressive as they reached the playoffs two times. Grabbing the fourth spot in the 2023 season, the team took the prize of 6.5 crore INR. Their performances in the previous season have deteriorated, but after taking a look at their line-up for the upcoming season, the team keeps hopes for reaching the playoffs for the third time.
Lucknow Super Giants has been involved in the recent bidding that took place for The Hundred by the ECB. When the board invited teams for the first round of bidding, LSG owner Sanjiv Goenka gave the highest bid of £140 million for the team London Spirit. If the bidding can proceed to the further rounds with this price, it is expected that Goenka could get a part of the franchise in The Hundred.
Lucknow Super Giants, being one of the recently added teams in the IPL, has been able to give its best performances, reaching the playoffs two times. The team’s social media growth has also helped it to grab sponsorship deals from various top companies such as My11Circle, Jio, Big Ant Studios, Campa, and various others, contributing to its sponsorship revenue. Besides this, the team is also able to generate revenue from business operations such as stadium ticket sales, merchandise sales, prize money, and much more.