Image: Kerala Police launch road safety campaign inspired by Boxing Day Test / © Cricket Addictor
The game of cricket has always had a funnier side, and this time it was brought to light by an unexpected moment involving Virat Kohli and Australia’s debutant, Sam Konstas. During the Boxing Day Test, Kohli walked toward Konstas and accidentally bumped into him with his shoulder, sparking a viral reaction from fans.
The Kerala Police quickly seized the opportunity to use this incident for a unique public service message promoting road safety. They edited the footage to overlay a message that read: “It’s okay to be “King”. Follow traffic rules. While keeping yourself safe, keep others safe too”.
In the modified video, Kohli and Konstas were humorously labeled as “Vehicle coming on the wrong side” and “Coming from the right side”, respectively, with the final message urging viewers to “Stay in your lane”. This creative twist on the shoulder bump was well-received across social media, with many applauding the Kerala Police for their inventive approach to raising awareness about road safety. The viral incident added humor and a valuable message to the campaign.